Leslie Hughes is an amazing woman who saw a great business niche early on while most people were wondering what direction Social Media was going. When Leslie saw the potential growth and potential demand for Social Media experts she began studying it, one step at a time. While others were getting overwhelmed with terms like Facebook, LinkedIn, Twitter and a multitude of other names, Leslie watched who was doing what on each platform.
That is why CBC called her a Social Media guru. And it is why Leslie Hughes, a graduate of NLP Possibilities With DHE, ( www.nlppossibilitieswithdhe.com ), and the Principal of PUNCH!media is our guest blogger today.
Last week I asked Leslie about LinkedIn, after our discussion I asked if she would write a blog post for NLP The Common Denominator.
Helpful LinkedIn Tips from Leslie Hughes
3 Easy Steps For Putting Your Best Face Forward On The World’s Largest Business Networking Site – LinkedIn!
LinkedIn is the world’s largest business social networking site. It boasts over 300 million members with 2 new members joining every SECOND!
While Facebook is where we connect to keep up-to-date on friends and family, LinkedIn is where we connect with professionals.
It acts as an online resume featuring all of your greatest accomplishments and it also acts as your online Rolodex that can allow you to turn cold calls into warm introductions.
And, when prospective clients are Googling you, your LinkedIn profile is often ranked on the very first page.
What do people see when they Google YOUR name?
Does it look like this?
Or does it look like this?
You have less than 9 seconds to make a lasting impression.
Make every second count by updating these 3 areas:
- A professional picture
- Your headline
- Your Summary
Convey that you are friendly and approachable with a warm smile.
Ensure that you are the only one in the image and that it portrays you as a confident, competent professional.
A Compelling Headline
Move beyond the default setting that just features your role. Describe who you are and how you help your clients.
This is your time to shine! You have 2,000 characters to outline who you are, what you do and how you help your audience. Ensure it’s
- written in 1st person
- contains keywords about your industry and your audience
- outlines your accomplishments
- includes a paragraph that showcases your company and who they help
- a call-to-action that invites people to connect with you, visit your website or sign up for your e-newsletter
Taking action on these easy 3 steps now will ensure that your first impression speaks VOLUMES about who you are, and that you’re the right person for their next opportunity!
For a deeper dive to learn how to use LinkedIn properly or for help to take your LinkedIn profile to expert status, connect with Leslie at firstname.lastname@example.org
Leslie Hughes is the Principal of PUNCH!media, LinkedIn Optimization Specialist and Professor of Social Media. Leslie helps businesses save time and make money using tools such as LinkedIn, blogging, Twitter and more.
With over 15 years in both traditional and online marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, TVO, and The Guardian Life Insurance Company of America build brand awareness and convert business.
Gain confidence in your social media presence with a training session and/or LinkedIn optimization; connect with Leslie at email@example.com